BeneFit Personal Training and a national fitness equipment retailer join forces.

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WESTMONT, NJ., Nov. 20, 2008--BeneFit Personal Training, a national personal training company, is pleased to announce a new cross promotional partnership with Fitness Factory Outlet. The Quakertown, PA-based company is a national retailer of high-end consumer and commercial fitness equipment.

In operation since 1991, Fitness Factory has established a strong brand name in the fitness equipment industry.   The privately held company distributes products regionally through its Quakertown show room and nationally via its online store. Fitness Factory draws foot traffic from all over the region including PA, NJ, DE and NY.

“A partnership bewteen a personal training company and fitness equipment retailer makes sense because both companies serve the same demographic yet provide complimentary products and services,” explains Bentley Ritter, BeneFit founder and CEO.  

Customers on both sites can expect to see a cross promotional logo and blurb including a link to the respective site. The relationship should not adversely affect sales of either company because the cross promotional ads will only be displayed after the primary sale has been consummated.

“I am very optimistic about the potential this has to enhance the exposure and ideally bolster the sales of both companies,” Ritter adds.

BeneFit Personal Training, based in Westmont New Jersey,

provides affordable, in-home personal training services throughout the USA. Since its founding in 1996, BeneFit Personal Training and its training team have supported thousands of people in reaching their health and fitness goals.

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